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Educa Worldwide, a leader in full-service, direct response advertising serving the adult post-secondary education market, is pleased to announce an opening for Vice President of International Marketing for its worldwide client accounts. The ideal candidate has significant domestic experience in advertising, marketing and agency operations and has a passion for expanding their professional repertoire to include Latin American and Middle Eastern markets. This position requires significant international travel and relocation.
SUMMARY
The Vice President of International Marketing is responsible for overseeing international operations that include agency services, technology, product development, market research, and facilitating communication with agency partners. This position will report directly to the agency’s president and work closely with management to ensure client reporting and effective account management is being furnished to Latin American clients. This position with work closely with local agency teams to broaden market share and account objectives.
PRIMARY RESPONSIBILITIES
Maximize company’s international market share and profits.
Keep abreast of global market trends in for profit and non profit adult education
Develop products that meet international demands
Travel to different countries with a valid US Passport and the ability to secure international Visas to perform extensive consumer research
Establish competitive pricing strategies
Reside in countries in which the agency does business for several months and assimilate into different cultures
Communicate with a variety of marketing and business professionals within Latin American markets
Communicate in more than one language, as needed
Prepare international marketing plans and policies underneath, and coordinate with local marketing partners, US-based agency partners, and US-based VP of Client Operations to achieve marketing endeavors
Perform detailed strategic, pricing, and financial analyses
Ensure high level of customer satisfaction
Plan marketing and branding objectives
Expand product solutions and offerings and assist US-technology team on enhancing inquiry management system to meet domestic and international objectives
Prepare marketing strategies alongside other company executives and staff in Latin America and US
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
Prepare and adhere to budgets developed in foreign currencies
Work with creative teams in both US and Latin America to ensure direct-response focused print ads, publications, radio, television, and online advertising
Ensure brand messages are consistent for both the agencies clients and the agency itself
Gather and analyze customer insight
Nurture and enrich all external perceptions of the company and growth of market share
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
Assist in overseeing enterprise-level, multi-national call center operations for both domestic and Latin American markets, and the integration of agency technology to produce industry leading tracking and inquiry management
Take calculated risks based on data-driven analytics
Understand and adjust international CRM solutions to meet US demands and expertise in inquiry nurturing and drip marketing
Coordinate and assist in fulfilling business partners’ requests and requirements including quarterly forecast reports, marketing plans and reports and other business requirements
Develop project plans, timelines, and prioritize critical programs and elements necessary to achieve the sales and marketing objectives on a consistent basis
REQUIREMENTS
The person needs to have a Bachelor’s degree in business administration. A degree in geo-political affairs, international business or marketing is highly desirable.
It will be added as an advantage for the person to have high level training in computer technology, lead management systems, customer relationship management, and direct response advertising across all media platforms.
15+ years in direct response advertising, branding and marketing, with a majority of those years serving the adult, post-secondary education market within the United States or abroad.
Candidates will function in a shared-CMO model and should have direct client relationship skills and represent all agency offerings with a capacity to sell or up-service clients seeking additional technology and support
Candidates must be physically fit for travel and agree to undergo precautionary healthcare steps consistent with world travel
Have exceptional management, organizational, and communication skills
Experience in tradeshow and convention management, logistics and presentations
COMPENSATION
Salary is commensurate with experience and is consistent with senior management levels in traditional advertising agency settings. Position includes two weeks paid vacation the first year, additional personal time off, and immediate participation in the company’s full health insurance plan, which includes medical, dental, vision and life. The company will provide relocation expenses to its St. Louis, Missouri-based operations and necessary travel and housing reimbursement when traveling abroad.
APPLICATION PROCESS
Candidates should submit their resumes along with three qualified, professional references in the industry they serve. Those that meet the criteria for the position will participate in three interview sessions with peer-level interviewers and senior management. A thorough criminal background check will be performed to ensure the candidates ability to travel internationally and meet stringent border crossing requirements.
For confidential consideration to this position, please send a resume and cover letter to: careers@educatworldwide.com NO PHONE CALLS PLEASE.
ABOUT EDUCA WORLDWIDE
Educa Worldwide offers a diverse portfolio of services and solutions to clients who are committed to excellence and changing peoples’ lives through the products or services they offer. Educa Worldwide has positioned itself as a talented and aggressive force in inquiry generation, traditional and interactive media, creative services, telephony solutions, technology, public relations, and marketing research and strategy. To learn more about Educa Worldwide visit us online at www.educaworldwide.com.
Educa Worldwide, a leader in full-service, direct response advertising serving the adult post-secondary education market, is pleased to announce an opening for Vice President of International Marketing for its worldwide client accounts. The ideal candidate has significant domestic experience in advertising, marketing and agency operations and has a passion for expanding their professional repertoire to include Latin American and Middle Eastern markets. This position requires significant international travel and relocation.
SUMMARY
The Vice President of International Marketing is responsible for overseeing international operations that include agency services, technology, product development, market research, and facilitating communication with agency partners. This position will report directly to the agency’s president and work closely with management to ensure client reporting and effective account management is being furnished to Latin American clients. This position with work closely with local agency teams to broaden market share and account objectives.
PRIMARY RESPONSIBILITIES
REQUIREMENTS
COMPENSATION
Salary is commensurate with experience and is consistent with senior management levels in traditional advertising agency settings. Position includes two weeks paid vacation the first year, additional personal time off, and immediate participation in the company’s full health insurance plan, which includes medical, dental, vision and life. The company will provide relocation expenses to its St. Louis, Missouri-based operations and necessary travel and housing reimbursement when traveling abroad.
APPLICATION PROCESS
Candidates should submit their resumes along with three qualified, professional references in the industry they serve. Those that meet the criteria for the position will participate in three interview sessions with peer-level interviewers and senior management. A thorough criminal background check will be performed to ensure the candidates ability to travel internationally and meet stringent border crossing requirements.
For confidential consideration to this position, please send a resume and cover letter to: careers@educatworldwide.com NO PHONE CALLS PLEASE.
ABOUT EDUCA WORLDWIDE
Educa Worldwide offers a diverse portfolio of services and solutions to clients who are committed to excellence and changing peoples’ lives through the products or services they offer. Educa Worldwide has positioned itself as a talented and aggressive force in inquiry generation, traditional and interactive media, creative services, telephony solutions, technology, public relations, and marketing research and strategy. To learn more about Educa Worldwide visit us online at www.educaworldwide.com.