Many agencies today use a mishmash of resources to manage their keyword buys –ranging from third-party solutions like Marin and Kenshoo, to the old-school excel spreadsheet. LightFire’s best-in-class partner is among the first to receive word of Google changes and can therefore stay ahead of the competition and the marketplace. They manage a mix of online media including Google, Bing, Facebook, RightMedia, Superpages, and more.
The system tracks a visitor before and after an inquiry and sale is made, maintains conversion-based optimization in real time and “learns” the account without human number crunching and includes such features as call tracking, mobile search, localized campaigns, and remarketing as part of the comprehensive solution. A state-of-the-art reporting dashboard is available to the client, including a 50-person staff of trained specialists ready to assist with your account. The results of your campaign are also integrated with your offline advertising to determine market “lift” and evaluate if dollars spent on outdoor, transit, radio, print, direct mail, or television are driving results to your company or school website.
To learn more on how LightFire can support your business through paid search, contact us today at 877-868-9666 for a no-obligation assessment. We work with a wide range of clients across numerous verticals—including Telecommunications, Education, Government Institutions, Consumer Packaged Goods, Health & Beauty, Fashion, Finance, Food & Beverage, B2B, Travel and Luxury, and more.