Illustrative Video

BY: lightf POSTED IN WITH No Comments Permalink

When our partnering digital agency, Zu, wanted to make a memorable statement about its services, they turned to Educa Worldwide to create an illustrative video. Most entrepreneurs have likely seen Dan Pink’s video, “Drive: The Surprising Truth About What Motivates Us.” Zu wanted to use a similar medium to convey its unconventional approach to delivering qualified, compliant inquiries to schools struggling with the unscrupulous online lead generation tactics. The result was a video that delivered a message in a less traditional manner while keeping people interested and responsive.