In an effort to keep their doors open and expand their student enrollment base, Christian universities and colleges have had to develop alternative media campaigns to complement their traditional strategies. This struggle to keep up with their for-profit peers in both online and ground education programs required them to look outside the box. Recognizing the need to serve this niche of adult education, Educa Worldwide, and its parent company, LightFire Partners, created a series of web portals to support this need. All of the traffic generated from these sites come from both organic and paid search methods; no call centers were used. To date, these web portals serve some of the largest Christian-based, non-profit clients in the country.