‘Mouse’ing Around With Technology

BY: lightf POSTED IN WITH No Comments Permalink

Tired of mousing around with lead aggregators and affiliates that say they generated their lead online, when in reality an offshore call center was dialing for dollars? Educa Worldwide has partnered with uber-transparent ZU, Inc, a boutique-style lead generation company, to give clients a clear picture…or should we say video…of what their prospects are doing online.

Technology now exists that give clients the ability to see see a video of the prospect scrolling through their website page and filling out their inquiry form. The short videos are appended to each record in the Educa Worldwide lead management system (LMS) and shared with clients wanting that “seeing-is-believing” confirmation.

Some of the most cynical of online marketing gurus might suggest that call centers conducting outbound dials to cold, less convertising lists can still pre-populate the form as is they are an organically produced visitor. The answer is, yes, they can, but Mouseflow also captures the date and time of the recording, the user’s IP address, and browser type among other key forms of data. If leads are all coming from the same IP, you know something’s fishy.

To learn more about this and other cool technology trends, give Educa Worldwide a shout at 314-678-7888 for details.